Uforia Science and their Utrition nutritional blend is a new product to enter the health market. It’s a supplement that you take that is customized personally for you according to your DNA. It allows you to have a personalized rather than “blind” nutritional compound prepared for you.
UFORIA Science Claims
Uforia’s claim is that we are all susceptible to various physical ailments due to specific variations in our genes. Uforia says that genetic differences are called SNPs (single nucleotide polymorphisms). And that a unique nutrition compound is created based on this. There are over 400 million different combinations of compounds that can be produced. And buying the ingredients separately would cost over $2000.
Initially you pay $159 for the kit. I believe it is another $99 to register your package. And then in 2-4 weeks from sending off your saliva swab, you will receive your DNA customized nutritional supplement. The monthly supplement comes with a pretrition cleanse formula. Then after a month you just keep on paying your $159 to receive your own perfect formula which even has your name printed on it. And these are high-quality ingredients too. They are “peer-reviewed plant-based ingredients along with raw food, super-foods, prebiotics, enzymes, vitamins, and minerals.”
back to menu ↑UFORIA Science Ingredients/Plan
The list of ingredients is too long to detail. There are a total of 71 ingredients. You obviously won’t receive all 71, and the ingredients will be printed on the bottle. The vitamins and minerals are the usual such as Vitamin A, B, E; then there are some plant extracts and some fun ingredients thrown in such as tomato powder, kiwi, and frankincense. There is no attempt to explain the science behind how any of the ingredients were chosen or how your DNA secrets unravel to produce these unique recipes of nutrition compounds.
In fact, in the video, the “miracle” happens when the machine (referred to as the Utritionator) “picks” the ingredients. The utritionator reads your barcoded DNA and makes your designer blend from all the ingredients; choosing the perfect blend for you, which is also referred to as “magic.”
The Science (or Lack Thereof) Behind Uforia Science
For me, Uforia attempts to baffle people who are not scientifically minded in places and then just ignore any real explanations. None of the scientific facts make up any scientific reasoning, though. What is the link between DNA and nutrition, anyway? And, why is having a customized DNA nutrition blend useful above a generic nutrition blend? In Uforia Science’s marketing, they are happy to throw “blind nutrition” out of the window as a blatantly inferior product to theirs. Utrition only takes into consideration one factor, though, your DNA.
“Blind” nutrition is not quite as “blind” though as CEO of Uforia Ron Williams suggests in the promotional video. Blind diet has the added advantage of taking into consideration your age and if you’re pregnant, breastfeeding or going through the menopause, for example.
back to menu ↑Word on the Street About Uforia Science
The word on the street, sadly, is Uforia Science operates a PYRAMID scheme. If you’d like a job that charges you $160 a month to work and you have a 1-2% chance of earning some money selling a senseless product, then Uforia Science has opportunities for you. It costs just $39.95 to join. [1]
If you want to know which companies use multi-level marketing schemes, how they work, and why they are best avoided then just watch this fun Tonight clip with Jon Oliver. [3][4]
In a nutshell, pyramid schemes are vile ways in which people are manipulated by commission structures to buy overpriced products and end up paying to work. Basically, if you were to become an affiliate for Uforia, you’d be selling their product for them and have to pay them $1,920 every year to stay in the pyramid.
back to menu ↑The Bottom Line: Is Uforia Science Worth a Try?
No. This product falls down on four main crucial areas.
- First and foremost, why is it a good idea to take a nutritional supplement that only takes into account your DNA and disregards your age and other factors?
- Secondly, Uforia Science is part of an MLM which are illegal in many places and bring misery and debt.
- Considering Uforia Science is linked to an MLM, I would have grounds to wonder how the magic utritionator works. Why would a legitimate company with technology like the utritionator that can correctly read DNA and counter diseases accordingly associate itself with a pyramid scheme? I doubt very much that the recipe the utritionator chooses will have any scientific reasoning attached to it.
- And finally, it is a ridiculous price for some vitamins every month, so why would you bother? That in itself is another indicator that the product is part of a pyramid scheme.
I am convinced that DNA testing will become the norm and will help us all in so many ways in the years to come. The ability to know that we are susceptible to certain diseases will become essential. Prevention is the best medicine, after all. Using nutritional supplements is undoubtedly a way that you can attempt to combat certain illnesses. So the sense behind Uforia Science is there.
I’ve visited nutritionists and dietitians in the past, and the standard is to have a recent blood or hair test to assess nutritional requirements. This kind of analysis is super helpful as it indicates what nutrients are currently lacking and history of the last few months, in the case of the hair. These kinds of tests show what nutrients are lacking, such as iron, zinc and vitamin B12, etc. The DNA sample is not going to highlight any current nutritional deficiencies. In fact, Uforia has failed entirely to say why the DNA sample is helpful.
I don’t see how this product works at all. The utritionator miraculously reading DNA and producing these designer pills according to some magic while fun and obviously a perfectly acceptable explanation for some, is not good enough for me. I require a little more substance.
If there is a case for DNA testing and optimal nutritional supplements, then Uforia has failed to make it.
Personalized nutritional supplements based on new blood and hair samples, absolutely.
Your nutrition requirements change all the time, and yet your DNA result will stay the same however, so I don’t see this product being useful at all. One person remarked and gave an example of how the very premise that your DNA has a link to your nutritional needs is nonsensical:
“Here’s an easy illustration as to why. My identical twin lives in Alaska and spends his entire day inside in the dark while eating Big Macs. I live in the Canaries and spend my days cycling in the sun and eating a Mediterranean diet.
Yet Uforia and co will say that we should be eating the same supplements because our DNA is identical. Sure. What an absolute crock of c**p.” [1]
It’s far better in my opinion that you pick a supplement (if you feel you need one) that is suitable for your sex and age. Menstruating women need more iron, and various supplements will help if you are going through the menopause.
Now, if this kit took your DNA saliva sample and tested it with your hair, using both sets of information then clearly that I would be happy to say it was useful. But to throw out “blind” yet current data in favor of DNA testing to guide nutritional requirements just seems unhelpful at best.
I feel the danger of this product is that you may feel you are doing yourself right and have overlooked a nutritional deficiency or health problem.
The cost of this product is also ridiculous. By the time you have bought the kit, for $159 you must then register it and pay your testing fee of $99.
So $260 for a supply of health supplements that are unique to your DNA. But not your current needs.
Uforia Science’s promotional video fails to answer a lot of questions and again appears to knock nutrition supplements that are not unique. Yet once again, nutrition supplements are a great way to keep yourself topped up with the right vitamins and minerals.
You can quickly identify a product that is right for you. You pick a supplement that is right for your sex and age. The supplement will have the proper combination of all the vitamins and minerals you need for that stage of your life, which will vary.
back to menu ↑The Science of Uforia
While Uforia Science is apparently all about science, it’s unlikely to fool anyone with a scientific background.
It has not been tested scientifically. It makes no claims about the ingredients or any results. Nor does it claim to diagnose, treat, or prevent an illness. It makes no real claims as to how DNA testing works in finding a perfect supplement for you in terms of nutrition.
I dislike this product a lot. It’s like a science class that stopped halfway through. It’s got nothing to do with groundbreaking technology and better health. It’s just a front for an MLM. Since marketing is classed as a science, the only real science here is the multi-level marketing that sucks people into spending nearly $2000 per year on some vitamins. If science is not your thing, then the marketing and sleek nature of the website may convince you this product is useful.
Uforia Science is merely the product that fronts an MLM scheme, so the chances of it using any sound medical reasoning to choose ingredients based on reading your DNA barcode is significantly reduced because of this.
This product is useful in that you are going to get a combination of 71 ingredients. Reading through them all, they will all do you some good. But once again testing a person’s DNA will give you no indication as to their present nutritional requirements at all. The fact that dietary requirements VARY with your age and your DNA stays the SAME is an elephant-sized flaw in this product.
If you want to spend $260 on personalized supplements, I suggest you order blood and hair tests and book an appointment with a dietitian. They will be able to analyze the results and give you the sound advice in terms of what your current nutrition needs are.
You could order this product for a year and in that time, get pregnant and give birth. Yet this product will have been providing you with a constant and unchanging level of vitamins and minerals, including folate all throughout that time.
It’s fair to say that if you are paying $159 per month to get nutrition supplements, you will likely think you are getting high nutrition supplements. And that’s not necessarily the case.
You would be far better to go to a drugstore and buy a nutritional product there and save a considerable amount of money.
Uforia Science CEO is a man called Ron Williams, whose expertise is not in genetics or software/laboratory technology as he slaved away on this groundbreaking vitamin compound and how to produce it. No. Ron Williams is an expert in multilevel marketing.
In fact, Ron Williams has earned the most dubious title I can imagine President of the MLM International Association “Best burglar in town” would be just as respectable a title in my opinion. [2]
In terms of Uforia Science, don’t just take my word for it when I say avoid it.
You can take the U.S Federal Trade Commission’s advice in terms of companies that operate as MLM’s:
“Not all multilevel marketing plans are legitimate. Some are pyramid schemes. It’s best not to get involved in plans where the money you make is based primarily on the number of distributors you recruit and your sales to them, rather than on your sales to people outside the plan who intend to use the products.”
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